Marco’s fear was the opening, not the product. We wrote the first 90 seconds and practised it until it was boring.
Script the start, then listen
He still writes a three-bullet opener before every important call. That is the whole system.
Elena Gomez
Updated September 27, 2026
1 min read
Marco’s first client call in English
He scripted the first two minutes, then switched to listening. The call ran 40 minutes.
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